Marketing your business online in Kenya is a great way to reach new customers and grow your business. The internet has made it easier than ever for small businesses to get their product or service in front of a wide audience, and this has led to a rise in the number of businesses using social media to market their business.
You can use a variety of platforms to market your business online in Kenya, including Facebook, Twitter and Instagram. These platforms are popular because they allow users to connect with others who have similar interests while also providing them with a way to show off their products or services.
However, it is not easy to convert your posts into sales. Posting on social media is becoming much harder to create attention and even be seen. This is because of how their algorithm works and it is much harder for businesses that do not have a huge following online.
Tips And Tricks To Market Your Business Online In Kenya
So what can you do to market your business online in Kenya? Well here are some tips and tricks you can use;
Create A Website
A Website is a great way to get your name out there and share your expertise or products with your target audience. If you have something to say or offer, write about it. You can even use the website as an opportunity to interview other business owners in your industry or write reviews of products that are relevant to your business.
There are many ways to increase sales on your business website. The first step is to have a website. Host Pinnacle makes easier to have one and even get Mpesa integrated in it. It doesn’t have to be fancy, but it does need to be functional and easy for users to navigate.
Once you’ve got that down, here are some marketing tips and tricks that will help you increase sales:
1. Create an email list so that you can send out newsletters and updates about your offerings. This will allow you to build trust with customers before they ever make their first purchase.
2. Make sure your website has an easy way for customers to contact you with questions or concerns or even purchases. If they don’t see this option right away, they may leave the site without purchasing anything at all.
3. Add testimonials or reviews from happy customers on your site so others can see how others feel about what products/services you offer their community.
You can also create a bog section on your website and create content that is helpful to your target audience.
Here are some tips and tricks to maximize the effectiveness of your content marketing:
1. Choose a target audience and focus on them. Write for this audience, not for yourself.
2. Use keywords that people search for when they’re looking for something like what you’re selling, but don’t make it sound like an advertisement. It should be useful information that helps readers solve their problems.
3. Be consistent. Post new content often enough that readers will expect it.
Content Marketing Through Sponsored Posts
Content marketing through sponsored posts is a great way to increase sales, especially if you’re a small business. It’s also the most popular way to market your products and services online. Basically, you create content that helps your target audience solve their problems and then you promote it on other people’s websites.
Here at Majira Media, we have promoted hundreds of business through content marketing. All you have to do is contact us and we shall be more than happy to promote your business through our content platform. This method is so effective as it brings a sense of a third party talking about your business.
Take Advantage Of Classified Listing Websites
If you want to increase your sales, you need to utilize the power of classified listing websites. These websites allow you to post ads for your products or services, which can then be viewed by millions of people around the world. This means that you will have access to a much bigger market than what is available through traditional marketing methods like TV and newspaper ads.
Classified listing sites like SokoPlus is extremely affordable. They do not charge any fees for posting your ad or viewing it. This means that you don’t have to pay anything extra other than what is needed for printing and mailing out any physical copies of your ad.
Social Media Marketing
Create social media pages for your business and post regularly. You don’t have to post every day , but try posting at least once a week and make sure it has something of value for your followers. If you have time, make sure that each post is unique, interesting, and useful. The more value you can provide with each post, the better chance you’ll have at making an impact.
Use hashtags in your posts and tweets
When you use hashtags in your posts and tweets, they will show up in search results which means more people will see what you have to say. Plus, it’s an easy way to connect with other users who share similar interests.
Share other people’s content
Giving credit where credit is due is important, and what better way than by sharing other people’s content? You won’t only be doing yourself a favor by increasing your exposure; you’ll also be building up goodwill with some of the most influential people in your industry. And who knows when they might come in handy.
Email marketing is one of the best ways to get your brand in front of a lot of people. It’s a great way to make sure that you’re able to reach out to customers who might have forgotten about you, or who aren’t aware of what you offer. Here are some tips and tricks for getting started with email marketing:
-Find a list: You need a good list of potential customers from which you can build your email campaign. You can find lists on websites like Mailchimp, Constant Contact and Hubspot, or you can create your own list from an old mailing list or other data files.
-Get permission: Ask people if it’s okay for you to contact them by email before adding them to your list. This will help ensure that they don’t mark your messages as spam when they land in their inboxes. The best way to do this by creating a subscription form for people to opt in and submit their emails for newsletters.
-Write good subject lines: Your subject line is one of the most important parts of any email campaign; it has to grab attention quickly so that people will open it. Make sure that it includes keywords that people might search for on Google or Bing, so that when someone searches for something related to what your business does, they’ll see yours first.
Search Engine Optimization (SEO)
When you’re running a business, you want to be able to reach as many people as possible. And with the right approach to SEO, you can get your business in front of more customers.
Search Engine Optimization (SEO) is a process that allows you to improve your website’s ranking in search engines like Google and Bing. This can be done through keywords, meta descriptions, content formatting, and other factors.
But how do you know if your SEO is working? It’s all about getting traffic, and lots of it. The more traffic you get on your site, the more likely it is that someone will buy something from you. If people aren’t finding your content when they search for it, then no one will be buying anything from you.
It’s important to note that there are two types of optimization: on-page and off-page. On-page optimization refers to how you improve your website so it ranks well in search engines. Off-page optimization refers to links pointing back to your site from other websites or platforms. The best way to optimize your website is by doing both on-page and off-page optimizations.
Paid advertising is a great way to reach the people who are most likely to be interested in your product or service. It’s also an effective way to reach new customers, so if you’re just starting out, paid advertising can help you get your business up and running.
However, paid advertising can be expensive. If you’re just starting out, it may not be worth paying for ads until you have a solid customer base that can support the cost of advertising. But once you have some money saved up and know what kind of audience you want to target, paid advertising can be a great option for growing your business.
Here are some tips and tricks to help get your paid ads off on the right foot:
1) Make sure you have a solid plan before you start running your ads. What do you want to achieve with them? Do you want to increase brand awareness, or drive sales? Do you want them to convert into leads, or get people in touch with customer service?
2) Make sure that your landing page matches up with what people expect from their experience with your ad—if they are expecting a discount code, make sure there is one! If they’re expecting an email signup form, make sure that it’s there! If they’re expecting a phone number for customer service, make sure that’s available too.
3) Don’t bombard people with too many options. Keep it simple so that people can easily find what they’re looking for within just a few clicks.
While there are many different types of paid advertising available, you should focus on three main options:Google Ads, Facebook Ads and Twitter Ads.
Conclusion: These tips will help you market your business online successfully.