How To Start Content Creation In Kenya and Ways to Make Money
If you have a passion for content creation then you can join a number of Kenyans who are earning a living through this creative field and all you need is just your smartphone and access to internet.
Leveraging platforms like YouTube, TikTok, and Instagram, Kenyan creators are transforming their passions into profitable careers. Here’s an in-depth look at how content creators in Kenya generate income, steps to embark on this journey, and examples of prominent Kenyan creators. Personally I have been creating content for the past 6 years and i can tell you it is a challenging journey in the beginning but highly rewarding when you do not give up.
Monetization Strategies for Kenyan Content Creators
To monetize your content means using your content to generate revenue or income, and their are a number of ways kenyan content creators are achieving this. Some of the best monetization strategies for Kenyan content creators include;
1. Ad Revenue: Platforms such as YouTube share advertising revenue with creators. Once eligible for the YouTube Partner Program, creators earn a portion of the income generated from ads displayed on their videos.
2. Brand Partnerships and Sponsorships: Companies collaborate with creators to promote products or services, paying them to feature these in their content. The authenticity and reach of the creator often determine the value of these partnerships.
2. Affiliate Marketing: Creators earn commissions by promoting products or services and directing their audience to make purchases through unique affiliate links.
3. Merchandising: Establishing personal brands allows creators to sell merchandise like clothing, accessories, or digital products to their audience.
4. Crowdfunding and Fan Support: Platforms like Patreon enable fans to support creators financially, often in exchange for exclusive content or perks.
5. Workshops and Training: Experienced creators can offer workshops, courses, or consulting services, sharing their expertise with aspiring individuals.
Steps to Becoming a Content Creator in Kenya
- Identify Your Niche: Focus on areas you’re passionate about, whether it’s fashion, technology, comedy, or education. A clear niche helps in building a dedicated audience.
- Develop Quality Content: Invest in good equipment and editing tools to produce high-quality content that resonates with your target audience.
- Engage with Your Audience: Interact with your followers through comments, live sessions, and social media to build a loyal community.
- Leverage Multiple Platforms: Distribute your content across various platforms to maximize reach and discoverability.
- Stay Updated and Adaptable: Keep abreast of digital trends and be willing to adapt your content strategy accordingly.
Notable Kenyan Content Creators
- Lynn Ngugi: A journalist and digital content creator, Lynn is known for her YouTube channel, “The Lynn Ngugi Show,” where she shares inspiring stories and addresses social injustices. She was recognized among the BBC’s 100 most inspiring women in 2021.
- Azziad Nasenya: Dubbed Kenya’s “TikTok Queen,” Azziad gained prominence for her dance videos and has since ventured into acting and media hosting. Her vibrant personality and engaging content have made her a household name.
These are just a few notable names. Other established names like Churchill, Eric Omondi and Crazy Kennar continue to dominate with their unique styles, while family vloggers like The Wajesus Family and Diana Bahati have captured audiences with relatable content.
Meanwhile, well known comedians such as Flaqo Raz, Njugush, TT Comedian, and Henry Desagu have made a significant impact with their creative and hilarious skits.
Read>>>Here are Top 20 Most paid Kenyean Content Creators
But the biggest question is how do you start content creation journey here in Kenya?
Steps To Start Content Creation
Embarking on a journey as a content creator in Kenya involves strategic planning, dedication, and leveraging available resources. The simple answer to this question is ‘Just Start’
Here’s a comprehensive guide to help you get started:
1. Identify Your Niche
Focus on areas you’re passionate about, such as fashion, technology, comedy, or education. A clear niche helps in building a dedicated audience.
2. Develop a Content Plan
Outline the type of content you will create, the frequency of posting eg daily after 3 days or once per week, and the platforms you will use. This plan ensures consistency and helps maintain high-quality output.
3. Establish Your Online Presence
Create accounts on platforms like YouTube, Instagram, TikTok, or start a blog. Ensure your branding elements, such as logos and color schemes, are consistent and reflect your identity.
4. Invest in Equipment and Skills
High-quality content often requires good equipment and editing tools. Invest in a decent camera, microphone, and editing software. Additionally, consider enrolling in workshops or courses to enhance your skills. However this should not be a hinderance for you to get started. Using your smartphone to record videos is what most notable content creators you know in Kenya do in their early stages of content creation.
5. Engage with the Community
Join organizations like the Bloggers Association of Kenya (BAKE), which promotes online content creation and free expression in Kenya. BAKE organizes annual awards and training sessions, providing valuable networking opportunities.
6. Leverage Training Programs
Participate in initiatives like the Nairobi Community Media House, which offers training in filmmaking and editing, equipping young people with professional media skills.
7. Stay Informed and Adaptable
Keep abreast of digital trends and be willing to adapt your content strategy accordingly.
By following these steps and utilizing available resources, you can establish yourself as a successful content creator in Kenya.
Once your audience has grown, you will be eligible to enroll to monetization programs such YouTube Partner Program(YPP) but most importantly advertisers will start reaching our directly to offer you brand deals.
