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Paid Blue Verification Badge Coming To Instagram

Meta is planning to introduce paid blue  badge to its platforms. With Instagram likely to be the first to see the introduction of this change, It has been rumored that the test has been on for sometime now.

According to the new rumor, Instagram the video and photo sharing service owned by Facebook parent company Meta, could be the next social media platform that tries out paid verification after twitter introduced this late last year.

According to the code snippet seen by Alessandro Paluzzi an app developer and tech leaker Instagram is working on a subscription plan that includes a blue badge.

He noted that there are only a few references to paid verification in the code. Aside from the color, we don’t know what a paid verification badge would look like.

Instagram is known for copying rival social media platforms when it comes to features. We’ve seen them clone features from Snapchat to TikTok and now it’s Twitter’s turn.

It is yet to be revealed how the paid model would work or how creators who decide to opt in would benefit.

With the introduction of the paid blue twitter badge, Elon Musk announced that creators with the badge would share revenue on ads. The ads are placed in the comment section of the tweet and the more they appear, the more creators will make. Creators have for long been calling on big tech companies in social media industry to share revenue with them.

The model that Meta plans to use is yet to be revealed. However, many speculate that creators with blue bagdes might get less ads displayed on their pages with the aim of improving user experience.

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Others are of the opinion that, Instagram would as well allow ad placement on their pages and get a revenue share from it.


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Majira M

Keeping you in the loop. I write to share information that matter. From technology to business tips, I share information to inspire and educate