In Kenya, you can start a fast- food restaurant or an eatery as it is the most printable business in Kenya. All you need is determination to make it thrive. This kind of business is ideal as you can start with little capital/amount especially if you want to start a road side eatery for fries as a side hustle apart from your permanent job.
Every year, more restaurants are opened and more restaurants close their doors than any other sort of business. So many eateries fail for a variety of reasons.
Simply because you can cook does not imply that you can open and run a successful restaurant. Some of eatery businesses one can start is selling of chips, blended juice, sausages or samosas, fried chicken, nyama choma(mutura).
Things to consider when starting an eatery business
To start an eatery business, one has to consider the following:
1.Carry out market research
- Register your eatery business name
- Acquire the necessary business permit
- Launch your business
- Create a good marketing plan
Carry out market research.
It is critical to conduct thorough market research before beginning a fast food business in Kenya. Before you start your business, you should research the potential opportunities in the market. Determine who your ideal consumer is and where you want to open your fast food restaurant.
What kind of fast food will you be selling to your customers? How muchwould it cost you to start your own fast food restaurant?
Knowing the answers to these questions will assist you in properly
planning your business before to its launch.A high number of foot customers is a great site for a fast food company.You don’t want to start a company in a place where no one will buy from you.
For fast food restaurants, a site near a school, in your town’s CBD, or on the campus of a college is ideal.
Register the name of your fast- food or eatery establishment.
It’s time to register your fast-food business name after you’ve completed your market study. It’s not simply a name; it’s the name of your business. Take the time to come up with a business name that reflects who you are and who your ideal fast-food customer is. You can hire a branding expert who knows what they’re doing. Once you’ve decided on a business name that resonates with you and is appealing to your target customer, you’ll need to register it so that no one else may use it. For you to register your eatery you need to have the following: Your national Identity card, your KRA pin for tax compliance purposes. If you are partnering with someone you need their national Identity card during registration of the business.
3. Acquire the necessary permit for the business
One needs the necessary permit to operate a business legally without and hitches. The permit can be acquired at your local county offices. As an example, in Nairobi a single business permit goes for around Ksh.10,000. Apart from a business permit you need a license from a health officer who will have to inspect your business premises first for you to get one since it’s an eatery and the food made is being sold to the public. The health officer has to a make sure that the place is clean and safe for both the public/customers and the employees. You might also need a fire certificate if operating a cafe
4. Launch your eatery business
After making sure you have the necessary permit and license to operate you can launch your business. For you to launch successfully you need a good strategy. You will need the necessary items like cooking equipment, utensils, food supplies to cook, gas cylinders, microwaves, charcoal, restaurant furniture. All this items you can acquire from an affordable supplier
Have a marketing strategy in place for your restaurant/eatery.
Do you have a marketing plan in place for your fast -food restaurant?
It must be included in your company plan. Your fast- food establishmentis spanking new, and not many people are aware of it. Make a marketingbudget for your company to attract clients and grow revenue. Rememberthat branding is important in marketing,which is why picking a companyis such an important step in the process.