Top 7 Online Marketplaces to Advertise your Business in Kenya

Any business has no option but to look for online platforms to advertise their products or services. Any business that shuns away from online advertising is losing a lot and risks collapsing. With the current online market being more dynamic and developed, there are many proven free and paid online marketplaces and platforms that individuals and businesses can leverage to gain more clients. Jiji, SokoPlus and PigiaMe are some of the best online platforms in Kenya you should use to advertise your business or sell anything online.

Getting the much-needed online presence requires that you choose a platform that will drive more customers to your business. You also need a cost-effective way to achieve this within a short time frame. There are a number of platforms that you can use to achieve this. Most of these platforms and online marketplaces offer free options to post your ads and get access to their client base. However, almost all off them offer paid plan that allows your advert to be more visible to their marketplace visitors thus giving your adverts a top priority.

Many businesses have realized that it is worth spending a few coins to promote their adverts on these platforms as it is a sure way of getting conversions and increasing sales. When opting to promote your ad on these marketplaces, it is important to consider the value of your money. Compare prices offered by various marketplaces and what they offer before you decide on the promotion package.

Below is a list of some of the best marketplaces and platforms in Kenya you can use to advertise your business.

Top 7 Online Marketplaces to Advertise your Business in Kenya

1. Jiji

Jiji is one of the biggest online marketplaces that gives individuals and businesses a platform to advertise their products and services. The platform has tons of adverts that and receives thousands of potential buyers for products and services in various categories.

Formally known as OLX, the platform was rebranded to Jiji after OLX closed their shop in Kenya. The platform offers opportunities for anyone to post an ad. However, you will need to buy the advertisement package as the platform does not offer free advertisement opportunities.

With Jiji, you can sell any product ranging from electronics, machineries, vehicles furniture and many more.

2. SokoPlus

SokoPlus is a fast-raising Kenyan marketplace that offers free advertising opportunities to thousands of sellers countrywide. With SokoPlus, you can post your advert for free and get access to their wide audience. You can also promote your ad on the SokoPlus market place platform to gain more visibility and reach even a much wider audience.

Unlike most of the marketplaces in Kenya, SokoPlus offers the best promotional packages at the cheapest prices compared to all other marketplace platforms. They also promote your adverts on their social media pages and search engines when you pay for your ad.

The platform gives you access to almost all locations, both small and biggest market centres ensuring you can easily indicate the exact place you are. Should you find your location, missing in their database, you can easily write to them and they will immediately add your location on their location list.

Buyers on SokoPlus can directly call the seller, write to them directly via WhatsApp or email without leaving the platform

SokoPlus marketplace platform is easy to navigate and allows users to filter their searches either by location or categories. You can sell or buy anything on SokoPlus ranging from Property, Electronics, Vehicles, Machinery and as well as advertise for jobs.

3. PigiaMe

PigiaMe is another great marketplace you can use to advertise and sell anything. PigiaMe allows users to either post ads for free or promote them at a fee. Unlike SokoPlus, both PigiaMe and Jiji charges more for their advert promotional services.

PigiaMe allows you advertise your business or product on the platform by uploading photos of the product and giving a brief description of the product you are selling. The platform also allows you to select your location for easy accessibility.

All you need to get started with PigiaMe is to create a free account and start posting adverts. The platform also has various categories among them.

4. Buy Rent Kenya

Buy Rent Kenya is a property-based marketplace that connects buyers with sellers and tenants with landlords through a highly user-friendly real estate experience, bringing transparency and transforming the market through technology.

Founded in 2012, this platform has since revolutionized the real estate industry in Kenya, by connecting buyers and sellers online in a highly convenient way make it a house name and around the world.

5. Brighter Monday

Brighter Monday is an online market place that connects employers to jobseekers. The platform allows employees looking for suitable employers to post jobs and qualifications requirements. The platform has tons of job opportunities in almost all sectors among them Building and Architecture, Food Services and Catering, health and Safety, Human Resource, Business Development and management among others.

Job seekers have a chance to create their profiles on the platform. By promoting your profile, your applications and profile are promoted to top employers.

6. Facebook

Facebook is the number one free marketplace with millions of daily visitors. Taking advantage of this space can boost your business store and increase sales. All you need is create a Facebook page or join some of the performing groups which have desired audience.

While Facebook may have a huge audience, it takes hard work to popularize your page and gain a substantial number of followers.

Facebook publications also tend to be short live and to gain traction and reach a wider audience, one will need to post frequently. With a budget you can use the promotional plan to gain more audience and create awareness of your products or services. You need to make attractive Facebook posts to get more followers

7. Twitter

Twitter is another great marketplace platform business people can use to drive customers to their businesses. One can tag their adverts with the trending hashtags to ensure they reach a wider audience. One big disadvantage of hashtags is that they are short lived since they are only based on a viral topic at the moment.

Twitter also allows anyone with an account on their platform to promote their products by paying a fee.

So which online market place platform should you go for?

All said and done. It is important to try out various platforms to see which one works best for you. Classified ads marketplaces tent to work best for many since they are build to cater for a specific category of products and services. They are therefor most trusted by many as potential buyers constantly visit them scouting for specific products or services.For this, you will need some of the best online marketplaces in Kenya to advertise your business.

These platforms are good for shop owners who would wish to increase their sales. Kenyan Classified ads websites also have a higher penetration rate since one can easily get products and service offered near them. These platforms are meant to cater for potential customers or buyers from each local area across the country.