How To Open Ziidi Money Market Fund Account and Start Investing

March 24, 2025 Majira Media

Ziidi Money Market Fund (MMF) allows M-Pesa customers to invest in a money market fund from as low as KSH 100 from their M-Pesa and earn competitive daily interest.In this article, I am going to show you a step by step process on how to open Ziidi Money Market Fund account and start investing.

Safaricom, in partnership with Standard Investment Bank and ALA Capital Limited, has officially launched the Ziidi Money Market Fund (MMF). This innovative platform leverages M-PESA platform to offer customers a simple, faster, and smarter way to invest and grow their money.

You can start the journey of investing with Ziidi today by downloading the Mpesa app or simply by dialing *33# on your safaricom phone.

How to Join Ziidi Investing Money Market Fund
Joining Ziidi MMF is quick and easy. M-PESA users can opt in through the M-PESA App or USSD:

Via the M-PESA App

Download the M-PESA App from your app store.
Log in and navigate to the “Grow” tab.
Select the Ziidi icon to create an account and start investing.

Via USSD

Dial *334# on your phone.
Select “Financial Services.”
Choose “Ziidi” and follow the prompts to activate your account.

Since its public rollout in December 2024, Ziidi MMF has already attracted over 1 million customers and amassed an impressive Ksh 2.85 billion in assets under management. Regulated by the Capital Markets Authority (CMA), the fund is managed by professional fund managers to ensure transparency and reliability.

“Ziidi MMF is part of our continued efforts to diversify M-PESA beyond payments and deepen financial wellness. “Ziidi ni Ziidi” introduces the mindset that a little goes a long way, and any kind of growth is valuable. This empowers people to define prosperity on their own terms, and make wealth creation achievable to all,” said Dr. Peter Ndegwa, CEO Safaricom PLC.

“As we launch Ziidi MMF, we are making an invitation to every Kenyan, irrespective of their financial standing, to take the first step towards wealth creation. Together, let’s embrace this responsibility and let Ziidi MMF be the catalyst for a future where every Kenyan has the means to wealth creation in their own way,” added Dr. Ndegwa.

Key features of Ziidi MMF include:

Daily Interest Visibility: Customers can track their earned interest daily, ensuring transparency.
Free Transactions: Deposits and withdrawals between Ziidi and M-PESA wallets are free of charge.
Flexibility: Users can lock funds to avoid unplanned withdrawals or access their money anytime, depending on their financial needs.
Cost-Effectiveness: A competitive 2% annual management fee is applied, with displayed interest rates net of this fee.

While there are no maximum investment limits, customers should note M-PESA’s daily transaction cap of Ksh 500,000 and a per-transaction limit of Ksh 250,000.