Most local radio stations have perfected the act of conning from innocent and unsuspecting Kenyan listeners in the name of gifts and money.
It is no secret that radio remains the biggest source of information for most Kenyans thanks to its accessibility and affordability. It is for this reason that most companies connive with radio stations to milk from Kenya especially the poor.
Almost in every program you will get a segment where listeners are asked to send a given word to a certain number or answer a simple question by sending their answer to the special number. The bait is, you are told the SMS is free of charge and you stand a chance of winning several thousands should your answer or SMS be picked. To increase your chances of winning, you are asked to send your answer as many times as possible.
What they don’t tell you is that by sending your response to the given number you are enticed to subscribe to premium SMS services. With so many people unaware and trying their ‘luck’ to win the announced amount, many end up receiving daily premium services such as News alerts that are charged.
If your airtime has been disappearing, chances are you are subscribed to these premium SMS services unaware.
Out of thousands that participate in those trivia and competition, one or two are randomly picked as the winners while the rest are left for the dogs.
These companies end up making millions in profit while the poor Kenyans suffer more.
This is an issue that needs to be urgently addressed by the relevant bodies. Many Kenyan radio listeners are falling prey to these daytime robbery in the name of winning money.
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