Facebook Rolls Out Two Monetization Tools For Kenyans

Meta has introduced two new monetization features for eligible content creators in Kenya: In-Stream Ads on Facebook and Ads on Facebook Reels.

These tools enable creators to earn money by producing original videos and fostering online communities.

Moon Baz, Global Partnerships Lead for Africa, the Middle East, and Turkey (AMET) at Meta, expressed her enthusiasm about the launch:

“Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together. This expansion will empower eligible creators in the vibrant creative industry in Kenya to earn money while setting the bar high for creativity across the world and making Meta’s family of apps the one-stop shop for all creators.

The president also took to the platform to make the announcement,

“Beginning today, August 6, eligible creators in Kenya can start monetizing their video and reel content.

These new features support over 30 languages globally, including Swahili. To use these monetization tools, creators must adhere to Facebook’s Partner Monetization Policies and Content Monetization Policies.

Additionally, creators must be at least 18 years old. For In-Stream Ads, they must also meet specific eligibility criteria, such as having a minimum of 5,000 followers.” He stated.

How the New Features Work

In-Stream Ads: These ads can appear before, during, or after on-demand videos, including both pre-recorded content and recordings of previous live streams.

The types of In-Stream Ads available include:

• Pre-roll Ads: Play before a video starts.
• Mid-roll Ads: Play during the video.
• Image Ads: Static image ads that display beneath the content.
• Post-roll Ads: Appear at the end of the video.

Ads on Facebook Reels: These ads are seamlessly integrated into original Reels, enabling creators to earn money based on the performance of their content while entertaining their audience.

Beginning August 6, eligible creators in Kenya can start monetizing their video and reel content.

These new features support over 30 languages globally, including Swahili. To use these monetization tools, creators must adhere to Facebook’s Partner Monetization Policies and Content Monetization Policies.

Additionally, creators must be at least 18 years old. For In-Stream Ads, they must also meet specific eligibility criteria, such as having a minimum of 5,000 followers.