Brand Experience and Activation Leader Job Opportunities At Tatu City

Tatu City management are offering job opportunities and have advertised a open position of an experienced Brand Experience and Activation Leader to join the Marketing & Communications team to promote Tatu City brands at events and across physical and digital real estate.

To apply, applicants have been asked to submit their updated resume to Brandactivationrole@tatucity.com and indicate ‘Brand Experience & Activation Leader’ in the subject line by 8 June 2024

The requirements for this job opportunity include;

Requirements

-Bachelor’s degree in Marketing, Business Administration, Media Studies or other related fields.

-At least 6 years’ experience in marketing, event management, brand activation.

-Demonstrated ability to generate new sales leads through effective customer experiences and brand activations at events, conferences, and shopping centers.

-Skill in managing events teams including marketing associates, brand champions, suppliers, ground workers, including recruitment, training, management and evaluation.

-Experience in managing event sponsorship and organizing participation in conferences to enhance brand visibility and lead generation.

-Ability to manage and activate a catalogue of merchandise, including roll-ups, teardrops, brochures, leaflets, etc.

-Experience in managing a brand activation budget, ensuring cost-effectiveness and maximum ROI.

-Experience in researching and planning participation in relevant industry events to promote sales and boost brand awareness.

-Strong networking skills to build relationships with industry contacts, event organizers, and relevant stakeholders.

-Strong communication skills to coordinate with internal teams, external partners, and vendors.

Responsibilities

-Among the responsibilities one will have is to manage their catalogue of brand assets and use them effectively to design brand experiences that influence the buying decisions of key stakeholders.

-They will also be required to work closely with the Events & Sustainability Manager and Group Head of Marketing & Communications to coordinate event sponsorship and conference participation.

-Work with suppliers to lead the design and procurement of new branding assets, stands, backdrops and other branded event infrastructure as required.