Safaricom has been recognized as Kenya’s top employer for the year 2025 by the Top Employer Institute (TEI)
Safaricom has been recognized as Kenya’s top employer for the year 2025 by the Top Employer Institute (TEI), marking the fourth consecutive year that the telecommunications giant has received this prestigious accolade. This recognition not only highlights Safaricom’s position in Kenya but also acknowledges its standing in Africa as a whole, where it has also been named a top employer.
The certification from TEI is based on an extensive review of employer practices across six HR domains, which include People Strategy, Work Environment, Talent Acquisition, Learning, Diversity & Inclusion, and Well-being, among others. This thorough analysis assesses how companies manage and develop their workforce, ensuring practices align with global standards for employee satisfaction and development.
Safaricom’s achievement is attributed to its comprehensive human resource policies and people practices that focus on creating an inclusive, agile working environment. This environment fosters opportunities for employees to grow in their careers, as noted by Dr. Peter Ndegwa, CEO of Safaricom PLC. The acknowledgment by TEI serves as an endorsement of Safaricom’s strong employer brand, which has been built over the years through innovative HR strategies and a commitment to employee welfare.
The recognition comes at a significant time as Safaricom celebrates 25 years of transforming lives in Kenya and is laying the groundwork to become Africa’s leading purpose-led technology company by 2030. This accolade is also shared by other Vodacom Group entities, including Vodacom South Africa, Vodacom Mozambique, and Vodacom Tanzania, showcasing a broader commitment to excellence in employee management within the group.
Public reactions on social platforms like X reflect a sense of pride and acknowledgment of Safaricom’s efforts in nurturing a positive workplace culture. Posts on X celebrate this achievement, emphasizing Safaricom’s dedication to employee well-being, talent development, and inclusivity, further reinforcing the narrative of the company’s role in driving employee satisfaction and growth.
Top Employer Institute criteria
- People Strategy – This includes the alignment of the HR strategy with the business strategy, ensuring that human resources practices support the overall business objectives.
- Business Strategy
- People Strategy
- Leadership
- Work Environment – Focuses on the physical, cultural, and psychological work environment to promote productivity, satisfaction, and well-being.
- Work Culture
- Work Environment
- Sustainability
- Talent Acquisition – Criteria related to how companies attract, recruit, and onboard new employees.
- Employer Branding
- Recruitment
- On-boarding
- Learning – Measures the organization’s dedication to continuous learning, training, and development of its employees.
- Learning Strategy
- Performance Management
- Career & Succession Management
- Diversity & Inclusion – Evaluates policies and practices promoting diversity, equality, and inclusion within the workplace.
- Diversity & Inclusion Strategy
- Non-Discrimination
- Accessibility
- Well-being – Assesses the initiatives aimed at promoting health, safety, and overall well-being of employees.
- Health & Safety
- Well-being
- Work-Life Balance
- HR Best Practices: Ensuring that the company follows leading HR practices which contribute to a positive workplace culture.
- Employee Engagement: How well the company engages its workforce, listens to their feedback, and acts on it.
- Continuous Improvement: Companies are assessed on how they continuously improve their HR practices in response to changing business environments and employee needs.
