More companies are turning to video marketing as a key method for educating customers, generating leads, and increasing return on investment (ROI). Video marketing has the potential to be a potent tool for attracting new consumers and retaining existing ones by delivering added value to both groups.
In addition to being instructive and amusing, a video may help your company interact with your target audience more personally. It is more digestible and assists consumers in better comprehending your company’s mission and goals, among other objectives.
What Makes Video Content More Popular Than Text?
As visual clues are more accessible for us to break down than written language, video is a more effective medium for grabbing our attention. We use our senses to explore the world and make sense of our surroundings from when we are born until we are in our early twenties. Our capacity for observation expands as we engage in the senses of hearing, moving, seeing, smelling, tasting, and touching.
Visual and auditory senses play an essential part in most civilisations since there are more chances for them than for, for example, olfactory or tactile sensations. Sight and sound also provide us with the most data about the world around us and allow us to detect objects at a distance. Visual and aural cues have been essential for survival for tens of thousands of years. Furthermore, even today, our ability to see and hear is the most important sense that will keep us safe if all of our other senses fail (studies indicate).
In one package, a video combines our most emotional senses, sound, and vision. From cinematographers on the big screen to online marketers, use sound and pictures to elicit certain responses from viewers and customers. Personal interest, comedy, enthusiasm, and exhilaration are all feelings that viewers might identify with a video.
So, let’s have a look at how videos are helping in connecting with the target audience.
- Emotional connect
Customers make purchases based on their subconscious urges triggered by videos. Emotion is the driving force behind consumer behaviour and overall decision-making.
People are more inclined to associate with businesses that make them feel engrossed, captivated, and enthralled when it comes to customers. Action, excitement, and adventure are all elements of athletic brands that appeal to our competitive natures.
Customers who purchase luxury goods want to feel like they’re part of something special and unique. To attract customers, mobile device makers must provide a mechanism for customers to stay in touch with their loved ones. The goal of brand videos is to evoke an emotional reaction rather than promote a feature.
- Establishing and maintaining a relationship of mutual trust with customers
A video may be a useful tool to develop trust between a firm and a customer. Making short videos of your products that demonstrate how they operate or video testimonials of your top brand evangelists are just a few examples.
Depending on your product, message, and objective, there are a variety of formats to pick from when it comes to formatting. Examples include testimonials, products, business, and instructional videos. It is possible to convey a company’s core principles, goal, and impact on the world with this film. It’s possible to convey a product’s value with a professional touch by using short explainers and editing them properly with Video Trimmer.
- Videos elicit a strong engagement response from viewers.
People may identify with a compelling tale told engagingly via video—the brain’s chemistry changes when a story is emotionally-charged.
Storytelling has evolved to include television, video games, and social media. Digital technology has made it possible for us to connect with tales worldwide. Marketers have used components like suspense, drama, humour, emotional tension, and conflict to make their tales memorable and motivating.
- Warming up a Cold Audience
Cold traffic, warm traffic, and repeat consumers make up the majority of customers. The term “cold audience” refers to anybody who has never heard of your brand and has no intention of purchasing a particular product from you.
On the other hand, Warm audiences have engaged with your company, website, services, or goods. For example, if you’re aiming to attract warm visitors, you may want to promote free trial signups, deals, and product demonstrations.
However, if you want to sell to cold visitors, you’ll have to provide them with valuable resources, such as a guide, video, or podcast. Using video material, in particular, may demonstrate to clients that you have a thorough understanding of their wants and challenges. It is also a fantastic time to promote your brand and explain how your product may perform for customers.
- High Level of Accessibility
Visual material offers the capacity to educate and encourage with messages that can simply be put out to a large target audience. With audiences’ attention spans dwindling, this capacity to engage is becoming more important.
Because video can be seen and shared on almost any device, you can expand your reach indefinitely. Your content’s ability to break through the noise and interact with your audience across all relevant channels will be greatly enhanced if it is more narrowly focused and relevant.
Using video marketing to expand your brand has several advantages, including increasing customer trust and online exposure, increasing return on investment (ROI) and increasing sales. When it comes to attracting attention and promoting products and services, visual content edited properly with video trimmer is a powerful tool for brands.
Sound, movement, drawings, narrative, and emotion combine in the video to provide an impactful medium for getting your argument through. Narrating the sensations evoked by a product’s visuals assists marketers in establishing an emotional connection with their customers. Building emotional trust is more difficult in every relationship, but it is well worth the effort.
As a result of the power of images, companies can make tales that help us distinguish what we may trust and what we should avoid. Brands benefit from emotional narratives because they communicate who they are and why they deserve to be believed.